In the ever-changing world of digital marketing, one thing remains constant: the importance of SEO. With more than two billion active users on social media, it’s no surprise that social media platforms have become some of the most important tools for businesses looking to reach a wider audience. But what many business owners don’t realize is that social media can also have a significant impact on their SEO strategy.

How Social Media Impacts SEO

There are a number of ways in which social media can impact SEO, both directly and indirectly.

One of the most direct ways is through social signals. Social signals are basically indicators that tell search engines how popular a piece of content is on social media. When someone shares your content on Facebook, for example, that’s a social signal. The more social signals a piece of content has, the higher it will rank in search results.

In addition to social signals, social media can also impact SEO indirectly by driving traffic to your website. Every time someone clicks on a link to your website from your Facebook page or Twitter profile, they’re effectively giving your website a “vote” in the eyes of Google and other search engines. The more traffic you can drive to your website from social media, the better your chances of ranking high in search results.

Finally, social media can also help you build relationships with other businesses and influencers in your industry. These relationships can lead to opportunities to guest post on other websites or get featured in industry roundups, both of which can help improve your SEO.

As you can see, there are a number of ways in which social media can impact your business’s SEO strategy—both directly and indirectly. If you’re not already using social media to promote your business and drive traffic to your website, now is the time to start!