The process typically begins with a review of your existing branding and marketing materials. This review helps to identify any gaps or inconsistencies between your messaging and your target audience.
Once these gaps have been identified, the auditors will work with you to develop recommendations for addressing them. In some cases, this may involve developing new messaging or revising existing materials. In other cases, it may involve changing your overall approach to branding and marketing. Ultimately, the goal is to help you better align your efforts with your business goals, and to improve the effectiveness of your overall branding and marketing strategy.